The Great Instagram Shift


Alternatively titled: “Why Instagram Is Losing to Tik Tok & Why Instagram Doesn’t Care”

This post is kind of long, so scroll to the bottom if you want the TL;DR.

Before I begin, let me just say that this might be the most opinionated I’ve ever been on an Instagram article. If you’re looking for “cold hard facts”, this might not be the article for you. If you’re looking for a brutally honest opinion on the new Instagram landscape from an Instagram marketer’s perspective, then feel free to read on.

I love Instagram, but Instagram has been making way too many mistakes for me to blindly support them. If you truly love something, you need to be critical of it… right? That’s what I learned from my dating my ex. (That last sentence was a joke.)